AI search & GEO answers
Straight answers to the questions buyers ask AI first.
No jargon, no filler — honest answers to what AI search visibility and GEO actually mean, how to show up in ChatGPT, Claude, Gemini & Perplexity, and how to measure whether any of it worked.
Basics
What is AI visibility?
AI visibility is whether — and how often — AI assistants like ChatGPT, Claude, Gemini and Perplexity name your brand when someone asks them a buying question.
Read the answerWhat is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand named and cited inside AI-generated answers — the AI-assistant counterpart to SEO for search results.
Read the answerWhat's the difference between GEO and SEO?
SEO gets your page ranked in a list of links a human scans; GEO gets your brand named inside the AI-generated answer itself. Related skills, different targets and different measurement.
Read the answerCan I pay to appear in AI answers?
Not today, for the organic answers. There's no ad slot that buys you a mention in a ChatGPT or Perplexity recommendation — you earn it by being the clearly-described, obvious answer.
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By engine
How do I show up in ChatGPT answers?
You get named in ChatGPT by being clearly described, consistently, on pages the model and its browsing tools can read — then verifying with repeated probes which questions still miss you.
Read the answerHow do I track brand mentions in Perplexity?
You track Perplexity mentions by repeatedly asking it your buyers' real questions and logging whether it names and cites you — Perplexity is unusually trackable because it shows its sources.
Read the answerHow do I show up in Gemini and Google AI Overviews?
Strong, crawlable, clearly-structured content that Google already trusts tends to feed both Gemini and AI Overviews — but you still have to probe them to confirm you're being named.
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Measuring
How do I measure AI visibility?
You measure AI visibility by repeatedly asking each AI engine the real questions your buyers ask and recording whether it names you, in what position, and against which competitors.
Read the answerWhat is an AI visibility score?
An AI visibility score is a 0–100 number summarizing how often AI engines name your brand across your buyers' real questions — a single trackable proxy for your presence in AI answers.
Read the answerDoes Google Search Console show AI visibility?
No. Search Console only reports on Google's own search results. It cannot see what ChatGPT, Claude, Gemini or Perplexity say when a buyer asks them directly.
Read the answerHow often should I check my AI visibility?
At minimum monthly, ideally weekly — AI answers change as models update, content shifts and competitors move. A one-time audit goes stale fast; a trend line is what's actually useful.
Read the answerWhat is share of voice in AI search?
Share of voice in AI search is how often you're named relative to competitors across your buyer questions — it turns 'am I mentioned?' into 'who's winning this category in AI answers?'
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Improving
Why does ChatGPT recommend my competitor instead of me?
Usually because your competitor is described more clearly and consistently across pages the model can read — not because their product is better. It's an evidence gap you can close.
Read the answerWhat is an llms.txt file and do I need one?
llms.txt is a simple Markdown file at your domain root that gives AI models a clean, curated summary of your site. It won't guarantee mentions, but it helps models read and describe you accurately.
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Stop reading about it — see your own number.
We put 25 real buyer questions to ChatGPT, Claude, Gemini & Perplexity and show you, per question, whether AI names you or a competitor. Free, no signup, about a minute.