AI search & GEO answers
Straight answers to the questions buyers ask AI first.
No jargon, no filler — honest answers to what AI search visibility and GEO actually mean, how to show up in ChatGPT, Claude, Gemini & Perplexity, and how to measure whether any of it worked.
Basics
What is AI visibility?
AI visibility is whether — and how often — AI assistants like ChatGPT, Claude, Gemini and Perplexity name your brand when someone asks them a buying question.
Read the answerWhat is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand named and cited inside AI-generated answers — the AI-assistant counterpart to SEO for search results.
Read the answerWhat's the difference between GEO and SEO?
SEO gets your page ranked in a list of links a human scans; GEO gets your brand named inside the AI-generated answer itself. Related skills, different targets and different measurement.
Read the answerCan I pay to appear in AI answers?
Not today, for the organic answers. There's no ad slot that buys you a mention in a ChatGPT or Perplexity recommendation — you earn it by being the clearly-described, obvious answer.
Read the answerWhat's the difference between a branded and an unprompted AI-search question?
A branded question already contains your company's name ("is X legit?"); an unprompted one doesn't ("best tool for Y"). Only unprompted questions honestly measure whether AI recommends you unaided.
Read the answerWhy do some AI-visibility tools charge per prompt or credit?
Because every buyer question sent to ChatGPT, Claude, Gemini or Perplexity costs the vendor real API money per call — some tools pass that cost straight through as a metered credit, which makes your monthly bill depend on how much you use the tool.
Read the answerDo I need a separate tool for each AI engine, or one that covers all of them?
One tool that genuinely covers ChatGPT, Claude, Gemini and Perplexity on every tier is worth more than four single-engine checks — but read the fine print, because some multi-engine tools still gate specific engines to a higher plan.
Read the answerIs an AI-visibility tool the same as a brand-monitoring or social-listening tool?
No — brand-monitoring tools (Google Alerts, Mention) find where your name already appears across the web. AI-visibility tools test something different: whether AI engines recommend you when a buyer asks an unprompted question that never mentions your name.
Read the answerIs an AI-visibility tool hard to learn?
Some are — real G2 reviewers of two different competitors in this category both describe a genuine learning curve on feature-heavy dashboards. A tool built around one report, not a dashboard to configure, is the honest alternative to look for.
Read the answerWhich AI-visibility tools make you book a demo just to see pricing?
Several — Profound went fully demo-gated in 2026 with no public checkout, and Goodie AI's Pro/Enterprise tiers and Bluefish AI's entire pricing are quote-only. It's a real, growing pattern worth checking before you fill out a sales-call form for a number.
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By engine
How do I show up in ChatGPT answers?
You get named in ChatGPT by being clearly described, consistently, on pages the model and its browsing tools can read — then verifying with repeated probes which questions still miss you.
Read the answerHow do I track brand mentions in Perplexity?
You track Perplexity mentions by repeatedly asking it your buyers' real questions and logging whether it names and cites you — Perplexity is unusually trackable because it shows its sources.
Read the answerHow do I show up in Gemini and Google AI Overviews?
Strong, crawlable, clearly-structured content that Google already trusts tends to feed both Gemini and AI Overviews — but you still have to probe them to confirm you're being named.
Read the answerHow do I show up in Claude's answers?
Claude leans heavily on its training data and clear, well-structured writing — being unambiguously described and cited by trustworthy third parties matters more here than almost anywhere else.
Read the answerDoes Grok cite my brand?
Grok can — it reads the open web and, uniquely among major AI engines, X (Twitter) directly and live — but PingMyBrand doesn't yet score Grok in your free scan; we track and score ChatGPT, Claude, Gemini and Perplexity today.
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Measuring
How do I measure AI visibility?
You measure AI visibility by repeatedly asking each AI engine the real questions your buyers ask and recording whether it names you, in what position, and against which competitors.
Read the answerWhat is an AI visibility score?
An AI visibility score is a 0–100 number summarizing how often AI engines name your brand across your buyers' real questions — a single trackable proxy for your presence in AI answers.
Read the answerDoes Google Search Console show AI visibility?
No. Search Console only reports on Google's own search results. It cannot see what ChatGPT, Claude, Gemini or Perplexity say when a buyer asks them directly.
Read the answerHow often should I check my AI visibility?
At minimum monthly, ideally weekly — AI answers change as models update, content shifts and competitors move. A one-time audit goes stale fast; a trend line is what's actually useful.
Read the answerWhat is share of voice in AI search?
Share of voice in AI search is how often you're named relative to competitors across your buyer questions — it turns 'am I mentioned?' into 'who's winning this category in AI answers?'
Read the answerWhat is a "losing question" in AI visibility tracking?
A losing question is a real buyer question where NO AI engine named your brand at all — the sharpest, most actionable signal in an AI visibility report, because it names exactly who's winning instead.
Read the answerWhy did my AI visibility score drop for no reason?
Usually one of three real causes: the underlying model updated and shifted its associations, a competitor published something new, or run-to-run answer variance — rarely a sign anything you did was wrong.
Read the answerCan I track AI visibility for a specific competitor?
Yes — the same buyer questions that reveal your own AI visibility also reveal a named competitor's, including exactly which questions they win and how consistently, across every major engine.
Read the answerWhat does "Not measured" mean on an AI visibility report?
It means we have no real data for that engine this scan — either it has no live key configured, or its probe failed — and we show that honestly instead of guessing. A "Not measured" engine never counts as a 0 against your score.
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Improving
Why does ChatGPT recommend my competitor instead of me?
Usually because your competitor is described more clearly and consistently across pages the model can read — not because their product is better. It's an evidence gap you can close.
Read the answerWhat is an llms.txt file and do I need one?
llms.txt is a simple Markdown file at your domain root that gives AI models a clean, curated summary of your site. It won't guarantee mentions, but it helps models read and describe you accurately.
Read the answerDoes structured data (JSON-LD) actually help AI visibility?
JSON-LD won't force an AI engine to name you, but it gives crawlers unambiguous, machine-readable facts about who you are — reducing the chance a model misdescribes or overlooks you.
Read the answerIs monitoring the same as fixing AI visibility?
No — most AI-visibility tools stop at showing you the score. Fixing it means the tool also produces the actual content (an article, a schema block, an llms.txt file) you'd otherwise have to write yourself.
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Stop reading about it — see your own number.
We put 25 real buyer questions to ChatGPT, Claude, Gemini & Perplexity and show you, per question, whether AI names you or a competitor. Free, no signup, about a minute.
Ready to create the content? See the GEO content guide — step-by-step, backed by our own tracked citation data.