AI visibility · law firms
Clients now ask AI to pick a law firm.Does it pick you?
High-intent legal clients ask AI first — and AI names three firms, not ten.PingMyBrand scans ChatGPT, Claude, Gemini & Perplexity with the exact questions clients ask — and shows you who the engines recommend, question by question.
What clients are asking right now
“best employment lawyer for wrongful termination”
Every engine answers this with names. Your scan shows whether yours is one of them.
“which law firm should I use for a startup”
Every engine answers this with names. Your scan shows whether yours is one of them.
“do I have a case — and who should I call”
Every engine answers this with names. Your scan shows whether yours is one of them.
Questions, answered
Why does AI visibility matter for law firms?
High-intent legal clients ask AI first — and AI names three firms, not ten. When clients ask ChatGPT, Claude, Gemini or Perplexity for a recommendation, the answer usually names only 2–5 businesses. If you're not one of them, that demand flows to a competitor — silently.
How do I check what ChatGPT says about my business?
You could paste questions in manually, engine by engine — or run one PingMyBrand scan: we ask the 25 questions clients actually ask, across 4 engines, and score every answer. Free, no signup, about 60 seconds.
Can law firms improve their AI visibility?
Yes — AI engines lean on sources they trust: review platforms, "best of" listicles, comparison pages, and structured data on your own site. Your PingMyBrand report includes a ranked fix list showing exactly which of these you're missing.
Is this the same as SEO?
It's the successor. Generative Engine Optimization (GEO) is about being present in AI answers, not ranked links. Good SEO helps, but AI engines weigh third-party evidence differently — which is why businesses with great Google rankings still score 20/100 on AI visibility.