The PingMyBrand data study
The State of AI Visibility: who AI actually recommends.
We put the same unprompted buyer questions to ChatGPT, Claude, Gemini & Perplexity for 18 well-known SaaS brands across CRM, project management, email marketing and help desk. Not “is Salesforce good?” — the questions buyers actually ask, where you have to earn the mention. The result is uncomfortable: even household names are missing, and AI names a rival instead.
Brands scanned
18
of 18 curated household-name brands
Average AI-visibility score
42/100
across every unprompted buyer question, all four engines
Effectively invisible
5
scored under 30/100 — AI barely surfaces them on its own
Latest scan: July 9, 2026· real answers from ChatGPT, Claude, Gemini & Perplexity · scores computed from unprompted questions only
The most invisible name on the list
ClickUp scores 1/100
A name you know — and AI still doesn't reliably recommend it for the unprompted questions its buyers ask. When ClickUp is missing, engines name Notion instead. If it can happen to a brand this big, it is almost certainly happening to yours.
See the full ClickUp reportThe leaderboard
Who AI recommends, by category
Score is the unprompted AI-visibility score /100 — how often each engine names the brand, on its own, for its category's real buyer questions. The fourth column is the competitor AI names most in that category.
CRM
| Brand | Industry | Score | AI names most | Report |
|---|---|---|---|---|
| HubSpothubspot.com | CRM | 63/100 | Zoho CRM | Full report |
| Salesforcesalesforce.com | CRM | 60/100 | HubSpot CRM | Full report |
| Pipedrivepipedrive.com | CRM | 55/100 | HubSpot CRM | Full report |
| Zohozoho.com | CRM | 37/100 | HubSpot | Full report |
Project management
| Brand | Industry | Score | AI names most | Report |
|---|---|---|---|---|
| Trellotrello.com | Project management | 66/100 | Asana | Full report |
| Asanaasana.com | Project management | 59/100 | ClickUp | Full report |
| monday.commonday.com | Project management | 46/100 | ClickUp | Full report |
| Notionnotion.so | Project management | 46/100 | ClickUp | Full report |
| ClickUpclickup.com | Project management | 1/100 | Notion | Full report |
Email marketing
| Brand | Industry | Score | AI names most | Report |
|---|---|---|---|---|
| Mailchimpmailchimp.com | Email marketing | 61/100 | Brevo | Full report |
| Kit (ConvertKit)convertkit.com | Email marketing | 54/100 | Mailchimp | Full report |
| Klaviyoklaviyo.com | Email marketing | 52/100 | Mailchimp | Full report |
| Brevobrevo.com | Email marketing | 25/100 | Klaviyo | Full report |
Help desk
| Brand | Industry | Score | AI names most | Report |
|---|---|---|---|---|
| Zendeskzendesk.com | Help desk | 48/100 | Intercom | Full report |
| Intercomintercom.com | Help desk | 45/100 | Gorgias | Full report |
| Help Scouthelpscout.com | Help desk | 25/100 | Gorgias | Full report |
| Freshdeskfreshworks.com | Help desk | 11/100 | Tidio | Full report |
| Frontfront.com | Help desk | 5/100 | Zendesk | Full report |
Methodology: each brand is scanned with the real unprompted questions buyers ask in its category. Branded questions (ones that already name the brand) are excluded from the score. Scores are computed from the same live pipeline that powers every free scan on this site — no editorializing, no hand-tuning. Brands still queued for a scan are omitted rather than shown with a guessed number.
The scoreboard you're not on is the one that matters now.
Your buyers have stopped Googling and started asking. If a brand as big as the ones above can be invisible, the only way to know where you stand is to look. We put real buyer questions to all four engines and show you, per question, whether AI names you or a competitor. Free, no signup, about a minute.
See your own number — then compare it to the household names above.