Free tool
The revenue you're losing to AI invisibility
Buyers increasingly ask an AI engine before they ask Google. When ChatGPT, Claude, Gemini or Perplexity answer without naming you, that demand goes to whoever they do name. Put in your own numbers below and see the honest, at-risk figure — every step of the math shown, nothing inflated.
No black box
Why we show the whole formula
Most “lost revenue” calculators pick a scary number and work backwards. We don't. Every factor here is either your data (sessions, conversion rate, conversion value, and the visibility gap you enter) or the single, visible industry assumption you can slide yourself — the share of your organic discovery now mediated by an AI answer.
The chain is deliberately linear: organic value × AI share × visibility gap. Because every multiplier is a fraction below 1, the result can never exceed your total organic value — no compounding tricks, no inflation. It's a directional model to size the opportunity, not a measurement.
The one input that's a guess today — your visibility gap — is exactly what our free scan turns into a real number. That's the honest next step, not a bigger headline.