Free tool

The revenue you're losing to AI invisibility

Buyers increasingly ask an AI engine before they ask Google. When ChatGPT, Claude, Gemini or Perplexity answer without naming you, that demand goes to whoever they do name. Put in your own numbers below and see the honest, at-risk figure — every step of the math shown, nothing inflated.

Your numbers

Tell us about your organic demand

Everything below is your data. We add one visible assumption and do the arithmetic in the open.

Monthly organic sessions or brand searches20,000

The pool of buyer intent we reason about — pull it from Analytics or Search Console.

Visit → conversion rate2%

Share of visits that become a lead or sale.

Average value per conversion$200

Revenue or lead value of one conversion.

Your AI-visibility gap70%

0 = cited everywhere, 100 = never mentioned. A free scan measures this for you.

AI share of organic discovery12%

The one industry assumption in this model — the share of your organic intent now flowing through an AI answer instead of a blue link. Editable, and defaulted low (12%) on purpose. Slide it to your own read of your market.

At risk from AI invisibility

$80,640/ year

$6,720 per month — 34 conversions/month you can't win because the engines never name you.

How this number is built

Monthly organic value400 conversions × $200: $80,000
× AI share of discovery12% of that value is AI-mediated: × 0.12
× your visibility gapyou're invisible for 70% of it: × 0.7
= at risk / month: $6,720

A deliberately conservative, linear estimate — every factor is a fraction below 1, so this can never exceed your total organic value. It's a directional model, not a measurement.

Sends a link that reopens this calculator with these exact numbers.

Share the data

Share your number

Every figure above is your own real math, not ours. Put your at-risk number in front of your network.

Share on X Share on LinkedIn

https://pingmybrand.com/roi?utm_source=share

Stop estimating the gap

Measure your real AI-visibility gap — free

You entered the gap by hand. Our free scan replaces that guess with a real number: 25 buyer questions across ChatGPT, Claude, Gemini and Perplexity, the verbatim answers, and who gets named instead of you.

Run my free scan See pricing

No black box

Why we show the whole formula

Most “lost revenue” calculators pick a scary number and work backwards. We don't. Every factor here is either your data (sessions, conversion rate, conversion value, and the visibility gap you enter) or the single, visible industry assumption you can slide yourself — the share of your organic discovery now mediated by an AI answer.

The chain is deliberately linear: organic value × AI share × visibility gap. Because every multiplier is a fraction below 1, the result can never exceed your total organic value — no compounding tricks, no inflation. It's a directional model to size the opportunity, not a measurement.

The one input that's a guess today — your visibility gap — is exactly what our free scan turns into a real number. That's the honest next step, not a bigger headline.

How is the AI Visibility ROI calculated?

A linear chain: organic value × AI share × visibility gap. Organic value and AI share come from your own inputs (sessions, conversion rate, conversion value, and the slider for how much of your organic discovery is now mediated by an AI answer); the visibility gap is the one input a free PingMyBrand scan turns into a real number. Every multiplier is a fraction below 1, so the result can never exceed your total organic value.

Is this a real measurement or an estimate?

It's a directional model to size the opportunity, not a measurement — we say so on the page. The only way to get a real, measured number for the visibility-gap input is to run PingMyBrand's actual scan against your domain.

What's the one number I need to make this calculation real?

Your actual AI-visibility gap — how often ChatGPT, Claude, Gemini and Perplexity fail to name your brand on unprompted buyer questions. Every other input in the calculator is data you already have; this is the one PingMyBrand's free scan measures for you.

Measure my real gap — free scan Can AI even read your site?Not sure? Take the 2-minute quiz

Looking for a different check? See every free tool in one place →