We put every free AI-visibility tool on one page, because you were only ever finding one of them

Until this week, PingMyBrand had five real, free, no-signup tools live — and no single page listing them. If you landed on the crawlability checker from a search result, you'd never know the llms.txt generator, the ROI calculator, the readiness quiz, or the leaderboard existed unless you happened to click the one internal link that mentioned it. That's a real gap we just closed: every free tool now lives on one page, and this post is the honest map of what each one actually answers, so you can skip straight to the question that matches yours.

Why five separate tools instead of one

Each tool answers a genuinely different question, and folding them into one generic "AI visibility checker" would have made all five worse at the one thing they're each good at. Here's the honest breakdown:

"Can AI crawlers even reach my site?" — the AI Crawlability Checker checks whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can actually fetch your pages. This is the most upstream question of all five: if a crawler is blocked, nothing else on this list matters yet, because an engine that can't read you can't cite you no matter how good the content is.

"How do I tell AI engines what I actually sell?" — the llms.txt Generator builds the file in one click. It's a direct, machine-readable answer to a question every crawler is implicitly asking: what is this site, in plain terms an engine can quote back.

"What is AI invisibility actually costing me?" — the AI Visibility ROI Calculator turns a missing mention into an estimated dollar figure, with a transparent formula you can check line by line rather than a black-box number designed to scare you into upgrading.

"Am I even doing the basics?" — the AI Readiness Assessment is a 6-question self-report, honestly labeled as an estimate of your habits, not a measurement of what AI engines say. We've written elsewhere about exactly where a self-report and a real scan diverge, and why the quiz was always meant to end at the scan rather than replace it.

"Who's actually winning in my category?" — the AI Visibility Leaderboard shows real, live scores for known brands across CRM, project management, email marketing and help desk, filterable by industry, so you can see where the bar actually sits before assuming you're above or below it.

The pattern underneath all five

Notice what none of these five tools do: none of them tells you whether ChatGPT, Claude, Gemini or Perplexity actually name your brand on a real buyer question. That's a deliberate, honest line. Each free tool answers one narrow, genuinely useful question you can act on immediately — crawlability, machine-readability, estimated cost, self-reported readiness, or competitive context. Only the real scan puts your actual domain in front of all four engines with 25 real buyer questions and reads back the literal answer. The five tools are the honest pieces of the picture; the scan is the whole picture. That's exactly why every tool ends the same way — a link to the free scan, not a paywall.

Why we built a hub instead of just fixing the two nav links

The immediate bug was narrow: both the site nav's and the footer's "Free tools" link (plural label) pointed at exactly one tool — the crawlability checker — silently hiding the other four from anyone who followed that link expecting a menu. Fixing just the two links would have solved the click-through, but it wouldn't have solved the actual gap: there was still no page where all five tools were visible together, comparable side by side, so a reader could self-select the one that matches their actual question instead of guessing from a page title. The hub is that page — one card per tool, the real question each one answers stated in one sentence, no signup required for any of them.

Pick the one that matches your question

If you're not sure which of the five to start with, work backward from what you're actually trying to find out. Worried a crawler might be blocked entirely? Start with crawlability. Wondering what to publish next? The llms.txt generator and the readiness quiz are both quick wins. Trying to put a number on the problem for a budget conversation? The ROI calculator. Curious whether your category has an obvious AI-favorite already? The leaderboard. And if what you actually want is the real answer — whether ChatGPT, Claude, Gemini and Perplexity name your brand on the buyer questions that matter — skip straight to the free scan: no signup, about a minute, and it's the same real engine behind every report on this site, not a demo.