How do I track brand mentions in Perplexity?

Tracking your brand in Perplexity means systematically asking it the questions your buyers ask and recording, each time, whether it names you and whether it links to your site as a source. Perplexity is actually the most transparent of the major assistants for this, because every answer comes with a visible list of cited sources — so you can see not just whether you were mentioned but which page earned the citation.

The manual way (and why it doesn't scale)

You can do this by hand: open Perplexity, type a buyer question like "best [category] for [use case]," and note whether your brand appears in the prose and in the sources sidebar. Repeat for each question that matters. The problem is volume and drift. One question isn't a signal — Perplexity's answers vary run to run, and there are usually dozens of questions worth checking. Doing that by hand weekly across every question is tedious and error-prone, and you'll never build a reliable trend line.

What to actually record

For each question, log four things: was your brand named at all; in what position relative to competitors; which of your pages (if any) was cited as a source; and which competitors were named instead. The source data is the gold here — it tells you which content is earning citations, so you can make more of it.

Automating it

An AI visibility tool runs this loop for you: a fixed set of your buyer questions, put to Perplexity on a schedule, with every mention and cited source logged so you get a trend instead of a one-off snapshot — and an alert when a mention appears or disappears.