How often should I check my AI visibility?

You should check your AI visibility at least monthly, and weekly if it's a real priority for your business. A one-time audit is a snapshot that starts going stale immediately, because the thing you're measuring is genuinely in motion — and the value of AI visibility data is almost entirely in the trend, not the single reading.

Why AI visibility keeps moving

• Models get updated. When an engine ships a new model version, its answers can shift — brands that were named drop out, new ones appear. You won't get a changelog for how it now talks about your category.
• Answers vary run to run. Even the same model gives slightly different answers to the same question on different days. Only repeated checks smooth that noise into a real signal.
• Competitors are moving too. Someone else's new comparison page or fresh reviews can nudge a model toward naming them instead of you.
• Your own changes need verification. If you publish content to improve GEO, you need to re-probe to see whether it worked — otherwise you're flying blind.

Snapshot vs. trend

A single audit answers "where am I today?" A regular cadence answers the more useful question: "which direction am I heading, and did what I did last month help?" That trend line is what lets you tell a working GEO effort from a wasted one.

Practical cadence

Monthly is the floor for a stable trend. Weekly re-scans with alerts on meaningful shifts are the sweet spot for anyone actively working on their AI presence — you catch a dropped mention or a new competitor within days, not after a quarter of lost ground. Automating the re-scan is what makes a weekly cadence realistic instead of a chore you'll abandon.