HelpReading your report
How to read your AI visibility score
The 0–100 number on your report isn't a black box — every weight and threshold behind it is public.
Your visibility score is a 0–100 number per engine (ChatGPT, Claude, Gemini, Perplexity), averaged into one headline number. It's built from three real, measured facts across your unprompted buyer questions: how often you're named (60% of the score), how highly you rank when the answer is a list (25%), and how often your domain gets cited (15%).
Reading the headline number
0–34 means AI rarely, if ever, names you unaided. 35–64 means you're inconsistently visible — named on some questions, missing on others. 65+ means you're reliably in the shortlist across most of your buyer questions. There's no universal "good" number — the honest read is the direction over repeated scans, not one snapshot.
Why per-engine numbers can differ wildly
A brand can score 80 on Perplexity and 15 on Gemini at the same time — the engines don't share training data or retrieval behavior, so treat each one as its own surface with its own fix, not a single blended problem.
The full math, if you want it
Every weight, filter and honesty rule behind the formula — including how branded questions and disclaimers are excluded so the number can't be inflated — is written up in full in our score explainer.
See your own breakdown on your dashboard, or run a free scan if you haven't seen your number yet.