HelpReading your report
How to use the losing-questions panel
Your report doesn't just show a score drop — it names the exact buyer question you're missing and who's winning it instead.
A "losing question" is a real buyer question where NO engine named your brand — not ranked low, genuinely absent everywhere. The losing-questions panel on your report lists every one of these, worst-loss-first, and for each one names the competitor the engines converge on.
What each row tells you
For a given losing question, the panel shows how many engines handed the win to the same competitor, how many recommended that competitor outright versus just mentioning them, and their average rank across the answers that had one. That's the difference between "we're losing everywhere" and a specific, checkable fact: "Rival Co wins 'best X for Y' on 3 of 4 engines."
Why this is more useful than the headline score alone
The overall score tells you roughly how visible you are. It can't tell you which question to fix first. A losing question can — it's the single most actionable row on the whole report, because it points at a specific gap and a specific competitor, not an average.
What to do with a losing question
Look at what the winning competitor has that you don't for that exact question — a comparison page, a review-site listing, a forum thread. Build the equivalent, then re-scan and check that specific question again.
Open a tracked brand's report from your dashboard to see your own losing questions, or run a free scan to find yours.