HelpReading your report
How to track a named competitor
Your own score is half the picture — knowing exactly how a named rival compares, question by question, is the other half.
The competitor panel on your dashboard shows a head-to-head breakdown against a named rival: how often each of you is mentioned, how often each is recommended outright, and average rank — pulled from the exact same buyer questions that measure your own visibility, no separate setup required.
Why a solo score can mislead you
AI answers are closer to zero-sum than a search results page — usually only two or three brands get named at all. A 40/100 score means something very different next to a competitor at 15 than next to one at 85. The comparison, not the number alone, tells you whether you're actually winning or losing your category.
What's gated by plan
Competitor share-of-voice tracking is included on Starter and Agency. Solo and Free see their own score and losing questions, but not the head-to-head competitor breakdown — the panel shows the real upgrade path when it's not available on your plan, never a fake locked preview.
Getting the most out of it
The most useful view isn't the aggregate share-of-voice number — it's the per-question breakdown of exactly which buyer questions a competitor wins that you lose. That tells you precisely where to look at what they're doing right.
Check your competitor breakdown from your dashboard, or see an example in a free scan first.