Does PingMyBrand track Microsoft Copilot? The honest answer
Copilot runs inside Windows, Edge, and Microsoft 365 for hundreds of millions of people, and it's not one of the four engines PingMyBrand scores live today. Here's exactly why, what we check instead, and what to do about it right now.
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If you've compared AI-visibility tools before landing here, you may have noticed a "Copilot" checkbox on a competitor's feature list and gone looking for the same checkbox on ours. It isn't there. PingMyBrand's free scan and every paid report run 25 real buyer questions live against four engines — ChatGPT, Claude, Gemini, and Perplexity — and score exactly what each one says. Microsoft Copilot isn't a fifth scored engine yet, and we're not going to bury that in fine print or quietly imply otherwise on a comparison page. Here's the honest reason why, and the one thing we do check today that touches Copilot directly.
Why Copilot isn't the fifth scored engine
The four engines we score share one thing in common: each gives us a way to ask it a real buyer question and get back an answer we can read and grade, repeatably, at the volume our scans run. Copilot — the assistant blended into Windows, Edge, and Microsoft 365 search boxes — doesn't offer that same access to the actual consumer product people encounter. Building a live Copilot probe the way we do for the other four would mean automating against that consumer surface directly, at real scan volume, which is a genuine recurring cost and a real terms-of-service risk we haven't decided is worth taking on at our current stage. So we made the same call here that we made about Grok before it went live in scoring: don't fake a number we don't have, say plainly it isn't there yet, and be specific about what actually is.
What we actually check today: the crawler, not the chatbot
Copilot's answers lean on Bing's web index and grounding, the same way Gemini leans on Google's — so the thing that determines whether Copilot can even discover your pages in the first place is bingbot, Bing's own crawler. That's one of the 9 AI-related crawlers our crawlability check tests, listed by name in the result as "Bing / Microsoft Copilot," and it isn't a standalone side tool — the same check runs automatically inside every free scan and every paid report, not just the dedicated crawlability page. The diagnosis (which bots are blocked, and why) is visible on every plan, free included; the exact copy-paste robots.txt fix is one of the artifacts paid plans unlock. If bingbot shows blocked, that's a real, specific, fixable fact: Copilot's own grounding pipeline structurally cannot read your site, which is a different and more actionable problem than "Copilot doesn't recommend us" — the first is a door you can open in one edit; the second requires content and citations you have to earn.
How that compares to a tool that does score it
Otterly.AI does score Copilot, and it's worth naming honestly rather than pretending the gap doesn't exist: Otterly's published pricing includes Copilot in its base $29/mo tier alongside ChatGPT, Google AI Overviews, and Perplexity — while Claude, Gemini, and Google AI Mode are separate paid add-ons on top of that starting price. That's a real, different tradeoff, not a worse one in the abstract — it's a different set of four engines shipped by default than the four we ship by default, and Claude specifically (one of only two major engines that consistently expose citations in its answers) sits behind an extra charge there. Dageno AI goes further still, tracking ten engines including Copilot, Grok, DeepSeek, and Qwen — genuinely real breadth PingMyBrand doesn't match today, bundled with agentic content-strategy modules that are a different kind of product entirely. If Copilot coverage specifically is the one thing your evaluation hinges on, that's a legitimate, useful reason to look at either of those two instead of us — we'd rather tell you that directly than have you find out three weeks into a trial.
What's actually worth doing right now, regardless of the scoreboard
The evidence that earns you a mention on the four engines we do score today — third-party reviews, comparison articles, forum threads, structured content that names you clearly — is largely the same signal Copilot's Bing grounding also draws from, since Bing's web index is the same index your ordinary SEO work already targets. None of that work is wasted while you wait on a fifth checkbox to appear on our pricing page; it's the same underlying footprint either way. And the same rule that governs whether AI engines can cite you at all — a crawler has to physically reach your pages before any of that content matters — already applies to Copilot today, through bingbot, whether or not we're scoring the answer on the other end of it yet.
Check the crawler today, check the four scored engines while you're at it
Run the free crawlability check first — about a minute, no signup — and confirm bingbot isn't quietly blocked before you worry about anything downstream of it. Then run the free AI-visibility scan and see exactly what ChatGPT, Claude, Gemini, and Perplexity say about your brand today, with the real sentence each one returns, not just a score. Copilot will be the honest answer to give you the day we can score it the same way — not measured is never the same fact as zero, and we'd rather leave the row blank than fabricate what belongs in it.