AI visibility · insurance brokers
Policy buyers now ask AI to pick a insurance broker.Does it pick you?
Complex policies mean buyers ask AI for a trusted name. It gives them two or three.PingMyBrand scans ChatGPT, Claude, Gemini & Perplexity with the exact questions policy buyers ask — and shows you who the engines recommend, question by question.
What policy buyers are asking right now
“best insurance broker for small business”
Every engine answers this with names. Your scan shows whether yours is one of them.
“who should I use for life insurance”
Every engine answers this with names. Your scan shows whether yours is one of them.
“independent broker vs direct — and who”
Every engine answers this with names. Your scan shows whether yours is one of them.
Questions, answered
Why does AI visibility matter for insurance brokers?
Complex policies mean buyers ask AI for a trusted name. It gives them two or three. When policy buyers ask ChatGPT, Claude, Gemini or Perplexity for a recommendation, the answer usually names only 2–5 businesses. If you're not one of them, that demand flows to a competitor — silently.
How do I check what ChatGPT says about my business?
You could paste questions in manually, engine by engine — or run one PingMyBrand scan: we ask the 25 questions policy buyers actually ask, across 4 engines, and score every answer. Free, no signup, about 60 seconds.
Can insurance brokers improve their AI visibility?
Yes — AI engines lean on sources they trust: review platforms, "best of" listicles, comparison pages, and structured data on your own site. Your PingMyBrand report includes a ranked fix list showing exactly which of these you're missing.
Is this the same as SEO?
It's the successor. Generative Engine Optimization (GEO) is about being present in AI answers, not ranked links. Good SEO helps, but AI engines weigh third-party evidence differently — which is why businesses with great Google rankings still score 20/100 on AI visibility.